Friday, November 8, 2019

Snakes essays

Snakes essays Some people are drawn to snakes, others are terrified. Throughout history, snakes have been portrayed as both good and evil. Some of this facination comes from the fact that they have no legs, any yet can get around quite easily. For whatever reason, sankes are the subject of countless rumors and stories, most of which are fictional. Many people believe that all snakes are dangerous, slimy creatures. This is far from the truth. Unfortunately, the stories about the hiker who scared away a shy corn snake don't make headlines, but the stories of anacondas eating children sell papers. In fact, snakes are clean, dry, silky skinned animals that are for the most part not dangerous to humans. Of course, there are a number of poisinous snakes but they are encountered far less often than rumors and stories would lead you to believe. As far as pets go, there are certain types of snakes that make fine companions. A snake is not an animal to purchase lightly. Yes, there are those who buy them only to watch them eat, and to show of to friends, they are the ones that stories are usually about. They are the unimformed, inexperienced handlers. A snake needs special consideration as a pet, however. People tend to purchase snakes without doing any research. Snakes require being held often to keep them tame. They do get sick, and need to see a vet just like any other pet. Snakes do reuqire alot of time and care as all pets do. The problem does not fall completely on the buyer. Sellers sometimes are unaware of how to properly handle and care for the snake; therefore, offering little help in selecting a good pet. Time and time again, I have encountered snakes that are needlessly injured by uninformed handlers. They are burnt by heat rocks or lamps, their food attacking them and the wound not cared for, eye caps that were never removed, or ticks in between their scales. These are all things that can be prevented just by doing ...

Wednesday, November 6, 2019

Power of the Presidency essays

Power of the Presidency essays During the twentieth century, the power of the presidency would grow very much. This came as a result of the actions of a few men that were some of the best leaders in the history of the United States. They were men that knew what they wanted to accomplish and how they wanted to do it. Their drive to enhance the power of the presidency would become very evident during and after their terms as president of the U.S. One of the men that were instrumental in advancing the power of the presidency during the twentieth century was Mr. Theodore Roosevelt. President Roosevelt held the ideal that the Government should be the great arbiter of the conflicting economic forces in the Nation, especially between capital and labor. Roosevelt emerged spectacularly as a "trust buster" by forcing the dissolution of a great railroad combination in the Northwest. Mr. Roosevelt steered the United States more actively into world politics. He liked to quote a favorite proverb, "Speak softly and carry a big stick". His corollary to the Monroe Doctrine prevented the establishment of foreign bases in the Caribbean and arrogated the sole right of intervention in Latin America to the United States. Some of Mr. Theodore Roosevelt's most effective achievements were in conservation. He added enormously to the national forests in the West, reserved lands for public use, and fostered great irrigation projects. As President, Roosevelt saw himself a representative of all the people, including farmers, laborers, white collar workers, and businessmen. He wanted to make things better for the common man and he was successful. Mr. Franklin D. Roosevelt was another president who had a lot to do with the strengthening of the presidency. He became president at the height of the depression and used his New Deal program to help the economy. Finance and banking were regulated by new laws that loosened credit and insured deposits. A series of government agencie...

Monday, November 4, 2019

Global inequality and develpment Essay Example | Topics and Well Written Essays - 2250 words

Global inequality and develpment - Essay Example Obviously, there have been others such as Simmel and Durkheim. For Marx and Weber, although in quite distinct approaches, it is capitalism which is ‘the most fateful force’ (Pellicani 1994, 25) influencing modernity. For neither of them is this suggestion factual in terms of economic determinism: ‘it is not that capitalism as a form of economy causes modernity to be as it is’ (ibid, p. 25). However, for Marx and Weber the invasion of the global economy by capitalism is a critical agency of modernisation. Instead, each interprets capitalism, as what Marx refers to as a ‘mode of life’ (Sayer 1991, 7). The explicitly mentioned issue of the empirical studies of Marx and Weber is capitalism, but the purpose for its analysis was the issue of humanity’s fate in the modern world, whose challenging characteristic is typified by the concept of ‘capitalism’. ... nt objective of the ‘Communist Manifesto’ is politics and practicality whilst the objective of Weber’s works in the sociology of religion is history and theory (Apter 1965, 62). However this does not rule out the possibility that the initial and core inspiration for both Marx’s ‘Manifesto’ and Weber’s ‘historical research’ (Turner 1993, 18) may, however, have been the sole and reflective question regarding our modern mode of humanity. Similarities might afterwards be drawn, for instance, between the confrontational analysis of the ‘bourgeois’ in the ‘Manifesto’ and the equally crucial critique in the earliest of Weber’s works in the sociology of religion, where in a similar ‘bourgeois’ humanity is somewhat distinctly assessed. Both analyses engage our own selves in our historical context. If this premise of comparison is objective but fundamental to the content of their theories, in that case, this sole question should surface repeatedly in the thematically distinct theories of Weber and Marx. It is then relevant to discuss Marx’s and Weber’s ideas of global inequality and development. The Development of Underdevelopment The implication of the relationship of development and underdevelopment has two core principles; however, this essay will only discuss the first and most contentious of these principles as it is the one that greatly relates to Marx’s and Weber’s conception of the global economy. This first principle is best summarised in Frank’s idea of the ‘development of underdevelopment’ (Veltmeyer 1980, 213). ... the metropolis expropriates economic surplus from its satellites and appropriates it for its own economic development. The satellites remain underdeveloped for lack of access to their own surplus and as a

Saturday, November 2, 2019

Expansionary Economic Policy Essay Example | Topics and Well Written Essays - 2250 words

Expansionary Economic Policy - Essay Example Fiscal policy stands for the power possessed by the federal government to tax as well as spend with an intension of achieving the goals of the economy. On the other hand, monetary policy deals with the important programs that make an attempt of increasing or decreasing the nation’s level of business activities through the legal regulation of money supply and credit. Despite the difference between the two, they both have a common goal of either decreasing or increasing the level of the business activities. A better understanding of the above two terms and what they stand for can be handled in the following subheadings. The Theory of Monetary and Fiscal Policy The theory of monetary and fiscal policy reveal that monetary policy stands for the whole process through which the central bank, government, and even the monetary authority are able to take control over three major aspects. The three major aspects include the money supply, interest rates that are meant to achieve the set objectives of stabilizing the economy, and availability of money in the economy. The monetary theory reflects on how one can be able to design the optimum monetary policy without interfering with the lives of other people. The theory goes further to give a suggestion that the monetary policy tends to rest on the relationship that exists between the price at which money can be borrowed, interest rates in an economy, and the total amount of supply of money (Persson 45-46). In addition, the money and fiscal policy make use of several tools in controlling the country’s economic growth, the exchange rates, as well as inflation. It must be noted that the exchange rates can only happen when there is another currency from a foreign country. However, if the currency tends to be under a monopoly of issuance, then there exist high chances that the regulation system might issue the currency through the existing banks, which might end up being tied to a central bank that can easily be con trolled by the authority in altering the money supply and influencing the interest rates. The theory gives an overview of the roles played by the policymakers in regulating the inflation in an economy. Policymakers play a big role in making time-to-time credible announcements that are aimed at informing the citizens on the changes in the interest rates and the amount of money available for borrowing. The theory reflects on the two ways in which the decision made by the policymakers can affect the inflation. In the first case, if firms and other consumers are made to believe that policymakers are working towards lowering the inflation, then there is a likelihood of a true anticipation of lower prices in the near future compared to the current ones. On the other hand, if employees tend to expect high prices in the near future, then there are high chances for employees to draw contracts that entail high wages. This is because employees aim at covering up the high prices in the economy through earning a relatively higher income. However, in an ideal economy, there is always a likelihood of introduction of a wage-setting behavior that is meant to solve such cases that have been mentioned above. The wage setting behavior attempts to balance the relationship between the employee and employer. In case the employees are receiving lower wages that cannot meet the demands of the high prices, then the

Thursday, October 31, 2019

Critical assessment of the contention that todays globalised business Essay

Critical assessment of the contention that todays globalised business environment is mainly about the production of flows, and needs to take little account of territories - Essay Example Flows are a significant part of the current globalization process because they allow for cultures and economies of different countries to be integrated to one another. This leads to the creation of a common style of doing things and a step towards the development of a common global culture (Wolf 2004). A territory refers to a defined area of water and land mass, and air owned by a country, state, organization or a person. People have often hold the view that globalization has caused the dissolving of all boundaries and borders and that cultural influences, people and money can flow freely all round the globe. According to such a view, the globalised business environment is basically about the creation of needs and flows that take little consideration of territories. However, there are instances in which we find that the flows of goods, technologies or services are subject to territory border restrictions (Bhagwati 2004). ICT has played a significant role in globalization because it has changed the environment in which services and goods are created and distributed. Currently, people move across international boundaries for purposes of business, studies, searching for better economic opportunities and tourism. This in turn has led to transfer of technologies, trade patterns and factor endowments across the world. (Freeman 2006). Even with the potential advantages of globalisation, there are still policies that control or restrict the free movement of workers into advanced labour markets. Some territories continue to be a significant part of today’s globalization to a great extends for example the San Diego-Tijuana. Tijuana-San Diego lies on the border between, San Diego and Tijuana, two large coastal cities in North America. The international metropolitan area is located at the junction of major state routes, interstates and federal highways. It is positioned at the terminus of 10 major federal highways and interstates. Stiglitz(2006) explains that such a strategic position is important for globalization because it serves as a point which people or states meet and integrate. It facilitates easy flow and exchange of ideas, goods, capital, technology and people. San Diego is a significant area of culture finance, and economies in California while Tijuana is a significant regional business center in northwestern Mexico. Globalization has enabled the region to remain as a dominant commercial center in the US. According to Noah Timothy (2010), San Diego experiences the most active land-crossing in the world as people cross for business and tourist purposes. Globalisation has allowed san Diego-Tijuana to grow to a powerful economic region in the California. As much as globalization has increased the flow of goods or people across borders, there are still some policies and trade regulations in some countries that restrict the importation of certain goods (Bhagwati 2004). For exa mple the importation of certain merchandise are restricted or totally prohibited in Portugal to protect its economy and security while some are subject to restrain under import quota (US. Department of Commerce 2010).This means that globalization does not have the power to disregard territories. The current flow of goods people, finance and cultural ideas around has bound up territories through the creation of a global competitive environment that

Monday, October 28, 2019

Liver Transplant Essay Example for Free

Liver Transplant Essay Organ transplants are some of the hardest surgeries that doctors can do. They require many trained personnel, time, and complicated procedures. Liver transplants are among the most difficult organ transplants that can be done. There are also many risks involved with the surgery and patients must face all of them in order to come out with a new and working liver. According to the American Liver Foundation patients that undergo a liver transplant have a 75% chance of survival after five years. In other words, one in four patients will die in five years due to their new liver. Even for organ transplants, that is a very low chance of survival. Organ transplants tend to be very complex in nature. Since livers have so many functions they are among the hardest to transplant safely. The surgeon must first make a cut in the upper abdomen. Then they must remove the old liver by cutting it off from the blood vessels and bile ducts. The surgeon must then place the new liver into the patient’s body and connect it to the old blood vessels and bile ducts. Most operations usually take around 12 hours and since there is so much blood lost new blood must be continually added through a transfusion for the whole of the operation. There are many problems with this surgery and the first one is the act of moving the donated liver to the patient that will receive it. The liver can only stay functioning for a short period of time outside of the body. That means that as soon as a liver is taken from a donor it must be immediately transported to the recipient. This requires that many people work together as one to set up an appointment for the patient and the donor, to remove the liver from the donor, ship the donor’s liver to the recipient, put the liver into the recipient, close them up, and manage the finances of the whole operation. All of this requiring much time, effort, and money. There is yet an even larger risk that the new liver might be seen as an invader of the body by the immune system. This would mean that the body would start to break apart the new liver and attack it with cells that were made to fight off disease. The immune system would essentially be fighting off the thing trying to help it. Unfortunately all transplant patients also become dependent on immunosuppressive drugs that keeps the immune system from attacking the liver. While these drug may be helpful they also keep patients from fighting off infections, so all patients have a harder time fighting off disease. The patients must also use these drugs for as long as they live, adding up to thousands of dollars over the patient’s life. Luckily there are many new procedures that will make the chance of survival even higher. For instance, doctors can now take a small piece of a living donor’s liver and graft it onto the recipient’s liver. This can be done since the body only needs a small part of the a liver to carry out its normal functions, things like transporting the bile from the gallbladder to the intestines and detoxifying the blood. The procedure usually has to be done with donors and patients that have the same blood type and other major body factors. This means that a surgery is usually done with members of the same family. Another great thing for liver transplant patients is a new liquid that organs can be placed in for transportation. It keeps the organ as fresh as if it were inside the body. This allows the organ to be moved much farther than it would have otherwise. Instead of it being moved just 30 minutes away it can be moved across the country. But even this is not perfect, even in this liquid organs can still break down and fail to work inside of the new body. In the end, the benefits of liver transplantations far outweigh the risks for only one reason. Every patient will die if they do not receive a new liver.

Saturday, October 26, 2019

Self reference Criterion and importance for International marketing

Self reference Criterion and importance for International marketing Self-reference Criterion and its importance for International marketing If you take a look around yourself you will find how many goods and services are solely produced in your own country around you? Your clothes might be produced in Pakistan, your cell phone from China, your computer in Singapore; your Coffee might be from Latin America. Whatever we talk about music, clothes, movies or our soft drinks for everything there are good chances that most of these products are produced in somewhere else in the globe. This is the global market place where good price and quality is welcomed by consumers irrespective of the region of its origination. In this scenario the need is to adopt the marketing practices that are effective beyond the borders so the importance of international marketing cannot be denied. International marketing is not an easy task. The international marketer has to face many obstacles in the way to achieve his goals. One of the primary obstacles is whenever we face a problem; we react abruptly and take decisions on the basis of values, meanings, behaviors and symbols that we have taken from our own culture. This type of decisions usually do not proved to be correct, as values, meanings and all other elements of culture usually differ from country to country. This is called self-reference criterion. According to Cateora at al (2007), the self-reference criterion is when decisions are taken on the basis of experiences, values and knowledge of ones own culture. The understanding of self-reference criterion is very much important for the marketing firm that plans to enter in international markets. In local markets on the basis of self-reference criterion; the marketer can predict the future responses of customers to a particular product but in the markets of some other country or culture the responses of customers will be based on their unique cultural environment. Even when the marketing strategy for international market is developed very carefully, chances of misunderstandings cannot be entirely vanished due to many un-avoidable factors. The intervention of self-reference criterion in international marketing practices can be easily understood with the help of following examples. In an advertisement created by Nestle corporation for their Kit Kat, a voice cover of local language was used for both countries UK and Italy. In that advertisement the quack, universal language of ducks, and duck callers were used by duck hunter to attract the ducks. Meanwhile in the commercial they became frustrated and to have a cheerful break they need a Kit Kat. That advertisement could not be succeeded because of the cultural differences between the consumers culture and marketers culture. In Italy the hunting is considered as a negative act and Italian also took Kit Kat as a luxury and product. From this example we can clearly say that the success of a marketing strategy is critically based on customer understandings and its important is raised more when we talk about international marketing. In 1996 McDonalds opened seven restaurants in India. The 40% population of India is vegetarian and they do not eat meat or animal proteins. The fish, frozen meat and spicy foods were also not frequently used by remaining meat eaters. So in order to be successful in new market the McDonalds had make many changes to its prime products and needed to use separate tools and kitchens to make burgers and other products according to the needs of Indian markets. This all created many problems for the company and company had also incurred many extra costs. This example shows that how companies have to face self-referencing criterion when expanding their business in new international markets. When Unilever started its operations in Brazil and wanted to introduce detergents, the biggest issues that company faced ware that people in Brazil dont have washing machines, in rural areas people used to wash their clothes at the river and most of the population of Brazil was poor and they were very much conscious about the products. So to avoid self-reference criterion the Unilever first developed a formula of soap, they made the plastic packing of soaps to conveniently use while washing clothes on rivers and they made small packing of detergents in order to low their prices and made them affordable for maximum number of population that have low incomes. This was the most successful tool used by the company to avoid the effects of self-reference criterion and recognized the existence of this influence in our behaviors. It is argued that one can never understand deeply each and every aspect of the culture but awareness about major aspects can be obtained, and he should ask bout that he does not know and should be open enough to accept the differences. The global awareness can be used as most effective tool to control the effects of self-reference criterion and ensure the success of an international marketing campaign. The global awareness is described by the Cateora et al as to be: Objective to understand the opportunities in correct manners make correct assessments of organizations potential and design responses to the expected problems. Mostly the western companies attracted towards India due to its huge market of more than one billion population and take it as a good opportunity and market with a lot of potential but they ignore the purchasing power and low income factors of the economy of India, the inefficient media, poor distribution, poor and low standard of infrastructures and many other factors that cause the reduction in potential of this huge markets for many kind of products. Tolerant towards the differences prevail among cultures. It is referred to the understanding of differences prevail among cultures and acceptance of these differences when working in a common working place with those who belongs to different cultural group. As in Romania when some Arab businessmen came to visit the country for opportunities and a local student was attached to them as translator. She spent two week with them to visit the different Romanian cities but she could not adjust herself with their eating habits and showed the behavior of lack of tolerance for other cultures. Knowledgeable of history, cultures, general trends and real potentials of markets. The awareness of culture is very much important if one wants to know the behaviors of some particular market place. The basic element of the environment in which the company is going to start its business is culture of that place and consumer behaviors are very much influenced by this. The history of that place is very much important to understand the behaviors of consumers as past events always have great effects on the way people behave in a particular case. By analyzing the history we can understand why British were not in favor of the channel tunnel between France and Britain and why Turkish products are not liked in Greek. The understanding of market potential is important because they are varying very fast. If we see now we will find many regions of the world that showing increasing potential, many markets have emerging trends and most of the European markets have been saturated. In next twenty y ears the emerging markets from Asia will show huge potentials for future businesses. The understandings of general trends like global political, economical and social trends are very much important because growth process of the market is depend upon these trends. A good marketer will identify the market opportunities before anyone else could know them. Now it is very much clear that the success of marketing firm is very much dependant on its ability to understand the customers and even more like a life blood for firms that are operating at international level. Following are some more examples given by Housden and Lewis to develop more understanding of the concept. In China green color is used to represent the people who sells vegetables so British racing green has no chances to be successful in China. In Brunei the Yellow color is considered as royal color and its public use is not appreciated. In order to show the sorrow of death purple color is used in Mexico. In china number 8 is taken as lucky number and considered as premium number to take as number of cars but number 4 is considered vice versa. The firms operating at international level must be very much conscious about the translations of their slogans, tag lines or brand names etc in local language of that place. If they dont take it seriously it can be very harmful for their marketing campaigns. Hundred of examples can be presented about the improper selection of Brand names and designs that caused failures because of self-referencing criterion. Superpiss that is a Scandinavian dicer it cannot be translated into English properly. Pschitt is lemonade from France and cannot be advertized in Germany as its proper translation is not possible in German. Bimbo bread and Bum Crisps are brands from Spain and their advertisement is not possible in United States as their names are not acceptable there. The slogan of Pepsi Cola Come Alive with Pepsi is not acceptable in china as in Chinese it means Pepsi raises relatives from the dead. In 1966 James Lee accepted the importance of self-reference criterion for marketing firms and provided an approach of four stages in order to mitigate the biases raised by this self-referencing criterion especially in international marketing. In first step the problem is defined on the basis of culture of home country. In second step the problem should be defined again on the basis of culture of the country in which company wants to start operations without involving value judgments. Control the effects of self-referencing criterion on problem definition and analyze the problem. Then problem is redefined without the self-referencing criterion. The importance to understand the effects of self-reference criterion cannot be overlooked by the marketing firm that wants to operate at international level. It can act as life blood for the success of the marketing campaigns designed by the company and their effectiveness is based on the understanding of the campaigns developers about the culture of the host country. Knowledge of sub-cultural groups and Market segmentation The segmentation of the market involves the dividing of entire market into small customers groups who have different type of responses for different marketing strategies for particular service or product. In this way the organization can design the marketing policies according to the particular needs and requirements of each segment in order to have more profitability by more generating favorable responses than by simply applying a single marketing policy for whole market. The market segmentation is mostly done at the level of customers. But in case of international marketing sometimes markets are also segmented on the basis of whole countries by considering the aspects that are common among countries. This type of segmentation is not proved that much successful as countries have great variation in them and it is difficult to take meaningful averages. The most suitable basis that is used to segment the markets is customers and their unique response behaviors or purchasing decisions. Many factors affect the purchasing decisions of customers that are uncontrollable by them but they have indirect or direct influences on the lifestyle of customers. Culture is one of these factors that affect the consumer behaviors. It represents the shared beliefs, behaviors and meanings among the members of a society. Whatever we do is based upon these shared behaviors that are transferred in a society from one member to another. It is a wide concept and has not as much importance for marketers as the groups within the culture or sub-cultures. The subculture is consisting of members who have their own values, beliefs and customs within the society that distinguish them from others in same society. Moreover they also obey the major values, beliefs and behaviors of dominant culture of the whole society. Subculture can be defined as a separate cultural group that prevails in a society as recognizable segment. There can be different types of subcultures prevail in a society like religious subcultures, ethnic subcultures, age subcultures and disabilities subcultures. So the knowledge of subcultures is very much important for marketers while segmenting their markets in smaller groups. Because the goal of all the efforts of marketers are to convince the customers to buy their brands and a very effective tool that is usually used by them to achieve this goal is cultural representations. By using this tool it is believed that when products relates to the cultural values the customers feel more comfortable. The marketers put a lot of efforts to understand the differences and similarities prevail in these sub cultural groups. They design their marketing policies for these cultural groups and try to attract them towards the product by aligning the product with the values and beliefs of their subculture. Although it is difficult to develop effective marketing policy for different subcultures, they must put their efforts to get sufficient knowledge about the similarities and differences among these groups in order to capitalize them. The importance of knowledge of subcultures for marketers while segmenting the markets can be very well understand by discussing the example of a Cigarette manufacturer who wants design the marketing policy for the subcultures groups of United States. The whole market of United States is divided in three sub-cultural groups of African American, Hispanics and Asians. The one big common factor in Hispanics, African Americans and Asians is that they are minorities in the United States. The first ever minority that migrated to United States is African Americans and after great struggle now they are considered as an important sub-cultural group of America because of their strong influence on politics and culture. The Hispanics is the largest minority of United Stated although they could not gain that much influence on American politics and culture as African Americans. This subculture has many similarities like language, food, political views and religion but this is a highly divided subculture. Just like Hispanics, Asians is also a subculture group that is highly divided but they dont have as much similarities as Hispanics has. A big challenge for the companys marketers is to design the marketing policies that best align with the norms and values of these subcultures by indentifying the differences and similarities of these sub-cultural groups. Differences Among subcultures African Americans: African American is most organized and strong sub-cultural group of United States. However they belong to different cultures of Africa but they lived many years under ethnic discrimination and efforts of many years have united them now. Today the presence of African Americans can be seen in Music, Sports and even in Politics with great influence. Now they are considered a strong group of America and they are showing their success not only politically but also by material possessions in the form of jewelry, luxury vehicles and recognition in public. Hispanics: This is a subculture group of United States with high diversities but according to CBS News, 2003 they also have a largest population of minority in United States. They belong to more than 20 different countries and cultures. They are more concerned with religion and families and most of them belong to Catholic thoughts. The number of Hispanics is increasing due to more immigrants every year and they want acceptance in the society as a strong influential group. Asians: The challenges faced by Asian are not different from Hispanics; Asian is even more diversified subculture group because they differ in religion, language, food and even in facial features. The members of this group belongs to the countries of China, Japan, India and Thailand and these all countries differ in languages, eating habits and even in facial features. One common thing that all Asians have who immigrate to United States is that want to achieve a better lifestyle so their more intentions are towards the achievement of success and they are mostly involved in entrepreneurial activities. Marketing Strategies to Target Subcultures The knowledge of sub-cultural groups for marketers has great significance while designing marketing strategies to target these groups. As the African Americans have goals to be most successful individuals the need of the cigarette marketers is to design the strategy that focuses on assigning a sense of uniqueness, class and sophistication for all those customers who will be smoking that cigarette. So the association of the brand with any public and highly successful African American will give a very much positive response for the brand. On other hand the Hispanics more concerned with belongingness and family so the strategy that more focuses on an image of traditions and trust factors will have more positive results. The thing that needs more attentions of marketers is that this group is highly diversified group and differs in status as well. The use of language will also be very much critical towards the success of campaign for this group. In case of Asians this subculture is consid ered as low profile group and strategy that will best suit for this group will be focused on respect of individual identity and traditions. The languages used for this group will more suitable if native language will be used. The success of an effective segmentation and a good marketing strategy is highly based on the knowledge of the marketer about the subcultures prevail in the society. People belongs to different subcultures differ from each others in many terms. They differ in their languages, their ages, their eating habits, beliefs, and even in facial features. So to design a well aligned marketing strategy the marketer should have sufficient knowledge of the sub cultural groups of the society.